Director, Channel Marketing

About This Role

This Marketing Director will lead multi-channel initiatives within the Global Payment Network organization at Capital One to ensure acceptance and enablement readiness across the payment's ecosystem. The role focuses on strategic efforts in channel distribution, vendor partnerships, merchant analytics, and partner enablement.

Responsibilities

• Develop and execute go-to-market plans across direct and indirect distribution channels
• Align channel strategies with MSA analysis, merchant segmentation data and regional/MCC market dynamics
• Collaborate with Sales, Customer Experience, Operations and Analytics teams to ensure channel readiness
• Oversee vendor selection, onboarding, and performance evaluation
• Negotiate contracts and service-level agreements (SLAs)
• Implement governance frameworks to ensure compliance and operational efficiency
• Lead merchant segmentation and behavioral analysis to inform strategy
• Partner with Analytics to develop channel distribution models, dashboards and insights
• Translate analytics into actionable recommendations for channel teams
• Build and manage strategic relationships with payment processors, enablers, and ecosystem partners
• Identify co-marketing, integration, and joint solution opportunities
• Represent the company in industry forums and partner engagements

Requirements

• Bachelor's Degree or Military Experience
• At least 10 years of professional experience at a media or advertising agency, research firm, or corporate environment in a consumer-focused role

Qualifications

• Bachelor's Degree or Military Experience
• At least 10 years of professional experience at a media or advertising agency, research firm, or corporate environment in a consumer-focused role.

Nice to Have

• MBA preferred with marketing relevant coursework (esp. Market Research, Marketing, Sociology, Psychology, Behavioral Economics)
• Experience with Payments & Financial Services

Benefits