Director, Brand Marketing, Makeup & Sephora Collection

About This Role

As Director of Brand Marketing, Makeup, you will develop strategies to drive retailer preference for the makeup category and lead high-impact brand partnerships for Sephora. You will create innovative marketing programs that elevate brands and delight clients, impacting the beauty industry.

Responsibilities

• Lead cross-functional development of annual category strategy, managing co-op planning across all Sephora programs
• Partner with priority brands to build full 360-degree marketing plans leveraging retail channels and sampling programs
• Spearhead high-profile initiatives including Sephora's 15% Pledge and BIPOC brand support
• Develop innovative partnership models for Next Big Thing and Incubation brands
• Collaborate with merchandising to develop sub-class and brand strategies and create unique marketing programs
• Oversee category sampling forecast and program development, partnering with operations teams
• Manage team workload to provide best-in-class partnerships and develop impactful launch campaigns
• Develop career paths and training plans for team members, fostering their growth as marketing leaders
• Partner with Senior Director on annual planning, webinar planning, and overall brand development
• Lead day-to-day category initiatives related to co-op, sampling, brand participation, reporting, and hindsighting

Requirements

• 10+ years of brand management/marketing experience in consumer-facing business, digital content publisher, or agency
• Proactive problem-solving skills
• Honed presentation skills
• Effective communication skills
• Exceptional organizational and time management skills
• Creative self-starter with positive attitude
• Proven ability to lead, build relationships, and work effectively in cross-functional teams
• Deep passion for Sephora and the beauty industry
• Strategic mindset

Qualifications

• 10+ years of related experience in brand management/marketing in a consumer-facing business, digital content publisher, or digital agency

Nice to Have

• Brand-facing background at Sephora highly preferred

Skills

* Required skills

Benefits