Digital Marketer & Demand Generation Specialist

About This Role

This role drives awareness, engagement, and qualified leads for innovative healthcare technology solutions. It combines strategic campaign design with hands-on content creation, digital marketing, and analytics to accelerate pipeline growth. The specialist will work closely with marketing and commercial leadership to develop account-based campaigns and optimize multi-channel strategies.

Responsibilities

• Develop, lead, and execute comprehensive demand generation strategies, including account-based marketing campaigns aligned with sales priorities
• Design and create content across multiple formats (white papers, case studies, e-books, webinars, videos, presentations) to engage target audiences and support the buyer’s journey
• Manage digital marketing initiatives including SEO, generative engine optimization (GEO), paid search, and social campaigns with a focus on ROI and pipeline contribution
• Track, analyze, and report on campaign performance; optimize campaigns and conversion paths for maximum engagement and impact
• Collaborate with sales, product marketing, and cross-functional teams to ensure alignment of messaging, content, and outreach strategies
• Organize and execute webinars and events, managing all aspects from concept to post-event follow-up
• Leverage AI tools to enhance marketing processes, content creation, and campaign optimization

Requirements

• 3-5+ years of B2B marketing experience
• Proven track record in demand generation with measurable pipeline contributions
• Hands-on experience with SEO, paid search, paid social, and marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
• Strong understanding of account-based marketing principles and execution
• Proficiency in creating content across multiple channels and formats
• Analytical mindset with ability to use data to inform decisions and demonstrate ROI
• Excellent written and visual communication skills
• Experience leveraging AI-powered tools to enhance marketing effectiveness

Qualifications

• 3-5+ years of B2B marketing experience, preferably in SaaS, healthcare technology, or enterprise software

Nice to Have

• Experience in SaaS, healthcare technology, or enterprise software

Skills

* Required skills

Benefits