Customer Relationship Management Production Assistant

About This Role

This role involves the end-to-end execution and delivery of Macy's Mobile communications, including promotional, editorial, and loyalty campaigns. The position supports the Retention Marketing team by managing production workflows, identifying areas for improvement, and fostering cross-functional relationships to optimize customer lifetime value.

Responsibilities

• Support day-to-day operations for Macy’s Mobile production, including calendar functions, asset review, asset delivery and build, assembly, preview, testing, and executing campaigns.
• Help to oversee channel growth and ensure Mobile channels remain agile.
• Develop into a multi-tactic Subject Matter Expert (SME) for second-setting and back up in SMS, Push Notification, and Site Personalization campaigns.
• Manage late changes to Mobile and late campaign executions, working with corresponding teams to ensure timely and accurate campaign builds and executions.
• Act as primary contact for Retention Marketing Mobile tactics for wider teams, including the dedicated Mobile QA team.
• Assist in troubleshooting and communicating Mobile content issues with the internal support team.
• Build relationships with cross-functional teams to complete work, collaborate on solutions, and implement changes seamlessly.
• Support strategy to improve marketing Mobile communication execution and messaging by incorporating personalization, dynamic content, and other technical advancements.
• Consistently demonstrate regular, dependable attendance, responsiveness, and punctuality.

Requirements

• 1-3 years of experience in digital marketing or project management
• Knowledge of Mobile or email, Internet and direct marketing methods
• Ability to work efficiently and meet deadlines in a cross-functional, team-based environment
• Self-starter with strong communication, organization and prioritization skills
• Demonstrable computer skills and aptitude for technology
• Proficiency with Microsoft Office software (World, Excel, Powerpoint, etc.) and database applications
• Proven analytical abilities

Qualifications

• BA/BS college degree or equivalent work experience in a related field
• 1-3 years of experience in digital marketing or project management.

Nice to Have

• Concentration in Marketing

Skills

* Required skills

Benefits