Brand Strategist Senior Marketing Manager

About This Role

This role will shape and execute end-to-end brand strategies for Capital One, focusing on associate engagement and brand advocacy, driving measurable results and ensuring brand consistency across all channels.

Responsibilities

• Lead and inspire the team act against strategic plans, positioning and messaging
• Tie together marketing and business results
• Work across multiple teams and channels to build relationships for impact
• Review and approve creative proposals
• Provide direction to creative teams regarding feedback and expectations
• Anticipate and proactively address obstacles as a strategic thought partner
• Be a beacon of brand consistency that enables our marketing and communications to be recognized and remembered by the audience
• Partner with and influence marketing and internal business leaders to understand needs, positively influencing marketing strategy and the customer experience
• Use expert knowledge marketing trends and translate business intent into creative strategies and executions that market products effectively
• Understand the intended audience to develop targeted marketing messages

Requirements

• 8+ years of experience in brand strategy or marketing
• 8+ years of experience in project management
• 8+ years of experience working with creative teams

Qualifications

• Bachelor’s Degree or Military experience
• At least 8 years of experience in brand strategy or marketing, project management, and working with creative teams

Nice to Have

• 4+ years of experience in creating and delivering presentations
• 4+ years of experience working with a Fortune 500 brand
• Experience with communication strategy and/or event marketing

Benefits