Brand Manager

About This Role

This Brand Manager role focuses on upholding the integrity and delivering the intent of Scion's community brands within the student living sector. The position involves strategic leadership in a fast-paced environment, contributing expertise to departmental initiatives, and ensuring brand standards are consistently applied across digital and physical spaces.

Responsibilities

• Ensure Scion’s community brand standards are consistently applied through regular audits and evaluations across digital and physical spaces.
• Identify brand inconsistencies, escalate as needed, and collaborate cross-departmentally to improve the resident experience.
• Contribute expertise to departmental initiatives and collaborate across departments to integrate Scion’s brand strategy into all business areas.
• Provide tools and resources to support team members' compliance with brand standards across digital and physical spaces.
• Lead strategy of annual campaigns, collaborating with Marketing to ensure alignment with lead goals, marketing strategy, and overarching sales goals.
• Oversee execution of promotional online stores for all brands, ensuring brand standards are upheld and budget is aligned with established benchmarks.
• Manage the daily creative workflow to ensure alignment with Scion’s community corporate brand strategy.
• Connect reputation data to resident data, providing insights to the broader organization through regular KPI reporting.
• Manage reputation activities, including responding to customer reviews and maintaining Scion’s communities’ presence on Google, Yelp, and social media.
• Oversee reputation management workflow to maintain review response rates at established benchmarks.
• Develop resources to support review campaigns in collaboration with partner departments.
• Support the execution of company brand rollouts, including scheduling, budgeting, communication, training, and logistics.
• Plan, allocate, and reconcile budgeted funds for brand rollout projects.
• Travel to communities as needed to deliver brand training and conduct in-person audits.

Requirements

• Bachelor’s degree in Marketing, Communications, and/or relevant field of study or experience
• Minimum 2 years of leadership experience
• Minimum 3 years of brand, marketing or communication experience
• Strong organizational and problem-solving skills
• Attentiveness to detail
• Highly developed interpersonal, written and verbal communication skills
• Ability to manage multiple projects and meet goals and deadlines timely and consistently
• Proficiency with Microsoft Office suite

Qualifications

• Bachelor’s degree in Marketing, Communications, and/or relevant field of study or experience
• Minimum 2 years of leadership experience and 3 years of brand, marketing or communication experience

Nice to Have

• Proficiency with ClickUp
• Proficiency with Entrata

Skills

* Required skills