Brand Manager - Fishing

About This Role

Lead and execute brand strategy and marketing tactics for a smaller brand or brand segment within the fishing outdoor recreation industry. This role focuses on increasing profitability and brand effectiveness based on consumer intimacy and segmentation needs.

Responsibilities

• Collaborate with senior brand leadership and provide input into the development of brand strategy
• Lead and execute brand initiatives to grow brand equity and identity, and enhance consumer experience and loyalty
• Serve on cross-functional teams to create innovation strategies, briefs, platforms, and new product segments based on consumer insight and market research
• Develop, lead, and oversee the execution of comprehensive and fully integrated marketing programs
• Perform initial business case development, consumer positioning, and alignment to demand space
• Manage product packaging, design, and communication briefs
• Apply trade and consumer market research findings to identify trends and market opportunities
• Manage marketing insights/analytics, including consumer insights, competitive analysis, and market opportunities
• Evaluate brand and marketing strategy ROI and effectiveness using KPI analysis and reporting
• Collaborate with sales teams on planning and implementing sales programs and activities

Requirements

• Bachelor’s degree in marketing, business, sales or equivalent
• 5 years of experience in brand, marketing, and product development
• Advanced knowledge in branding, marketing strategy development, traditional and digital marketing, social media, sponsorship management and promotion, consumer behavior strategies, consumer segmentation and intimacy, and promotional analysis
• Experience and success in consumer intimacy and segmentation research
• Knowledge and skills in developing marketing campaigns and tactics, marketing communications, product positioning, packaging, and managing a marketing budget
• Demonstrated project management skills from concept to evaluation
• Demonstrated leadership skills to motivate and guide cross-functional teams
• Effective verbal, written and interpersonal communication skills
• Experience working in a deadline-oriented environment with high attention to detail and quality
• Experience with profit and loss management
• Advanced proficiency in Microsoft Office suite (MS Word, Excel, PowerPoint)

Qualifications

• Bachelor’s degree in marketing, business, sales or equivalent
• 5 years of experience in brand, marketing, and product development, including successfully executing brand initiatives and developing effective marketing plans

Nice to Have

• Proficiency in Adobe Suite of tools
• General understanding of HTML and other web-based applications

Skills

* Required skills

Benefits