Account Executive

About This Role

This Account Executive role at Minnesota Public Radio is responsible for generating new underwriting revenue across various brands and platforms. It is an entry-level, growth-focused position for someone eager to develop skills in prospecting, relationship-building, and consultative selling within public media sales. The role contributes to new business development while gaining an understanding of public media and the value of underwriting for businesses.

Responsibilities

• Generate new underwriting revenue and drive business growth across all Minnesota Public Radio services including MPR News, The Current, YourClassical MPR, digital, and live events
• Proactively prospect, cultivate, and manage relationships with clients through in-person meetings, virtual presentations, and strategic account planning
• Oversee deliverables across digital, broadcast, and event platforms to ensure seamless execution
• Partner with internal teams (development, membership, marketing, content) to deliver integrated campaigns
• Execute client-sponsored MPR events, working on-site and ensuring fulfillment of sponsorship deliverables
• Conduct structured, conversation-based needs assessments to uncover client KPI and ROI goals, then craft tailored solutions
• Collaborate with internal team to write underwriting credits that meet public media guidelines
• Update account plans quarterly in collaboration with Director of Underwriting, including revisions to key accounts, revenue goals, growth strategies, and risk mitigation plans
• Complete at least one structured, conversation-based needs assessment for each Key Account annually, following template and methodology
• Successfully complete all assigned system training (new OMS, Salesforce, Magellan AI & others) on schedule
• Develop and maintain strategic account plans while keeping accurate records in Salesforce
• Leverage sales tools including Salesforce, AdPoint, and Magellan AI as part of regular workflow for planning, needs assessment discoveries, proposal development, and data-informed selling
• Capture and reflect on major campaign wins and losses to identify patterns, inform strategy, and support continuous improvement
• Accurately enter orders and scripts
• Manage aging accounts and collections

Requirements

• Bachelor’s degree or equivalent work experience
• Minium of one years’ experience with digital sales or campaign management of digital products
• Media sales or similar industry experience
• Excellent communication skills
• Demonstrated time management skills
• Self-motivated, results oriented, persuasive communicator, and goal focused
• Excellent presentation skills during both in-person and virtual meetings
• Ability to work well independently as well as be a team player
• High level of organization and attention to detail
• Must have a valid, current driver's license and a personal vehicle available for use to call on clients
• Must have a clean driving record with no DWIs or excessive traffic violations or accidents

Qualifications

• Bachelor’s degree or equivalent work experience
• Minium of one years’ experience with digital sales or campaign management of digital products such as podcast, on-demand, and programmatic

Nice to Have

• Knowledge of Minnesota Public Radio’s products
• Knowledge of Salesforce
• Experience with sales forecasting
• Experience in negotiation

Skills

* Required skills

Benefits