ABM Manager

About This Role

Shape and implement account-based marketing (ABM) strategies to drive growth in the B2B space, influencing client engagement and accelerating deal closure. This role involves collaborating cross-functionally to create campaigns that resonate with strategic enterprise accounts.

Responsibilities

• Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals
• Define and manage target account segments in partnership with Sales and RevOps
• Build account plans and messaging frameworks for priority accounts
• Plan and launch multi-channel ABM campaigns across various platforms
• Partner with content teams to tailor messaging by persona and industry
• Orchestrate cohesive marketing and sales touchpoints for account experiences
• Act as the primary ABM advocate to Sales and SDR teams
• Enable Sales with actionable insights and tailored ABM resources
• Support initiatives aimed at deal acceleration and account expansion
• Define and track ABM success metrics to measure impact
• Build dashboards to communicate performance to marketing and sales leadership
• Continuously optimize campaigns based on performance data and feedback
• Own ABM-related tools and ensure data integrity and alignment
• Document processes and create repeatable ABM playbooks as the program evolves

Requirements

• 4–7+ years of B2B marketing experience, with a focus on ABM or enterprise demand generation
• Experience planning and executing 1:1 and 1:few ABM campaigns
• Proven ability to support complex B2B sales cycles
• Strong record of partnership with Sales teams to drive outcomes
• Experience across digital and events in multi-channel campaigns
• Data-driven mindset with experience in measuring marketing impact

Qualifications

• 4–7+ years of B2B marketing experience, with a focus on ABM or enterprise demand generation

Benefits