Web and Digital Strategy Specialist

About This Role

This role is responsible for creating, planning, and implementing digital content to enhance online user experience and develop marketing strategies. This individual will collaborate with a team to develop functional websites, engage in social media activity, and optimize site content. This role supports Kennesaw State University in advancing its brand and promoting events and programs.

Responsibilities

• Create and follow an editorial calendar
• Generate content for campaign messaging, collateral, calls to action (CTA), landing pages, website content, emails, marketing content, newsletters, social media
• Generate, edit, publish, and share content (original text, images, video, or HTML) that encourages community engagement
• Coordinate and execute photography and videography assignments collaboratively with departments and team members
• Optimize pages within each platform to increase visibility of department and/or college's social content
• Monitor conversations and respond to user generated comments and questions posted on accounts
• Develop email marketing campaigns using Constant Contact or similar software
• Identify and implement innovative Search Engine Optimization (SEO) strategies utilizing analytic tools and resources
• Write dynamic, high-impact copy that delivers marketing outcomes
• Monitor industry trends, technologies, and standards; research, recommend, and apply new technologies and analytics
• Plan and manage project communications, continuously monitoring project status and proactively managing changes
• Ensure evaluation and analysis of marketing content initiatives to determine effectiveness of implemented strategies
• Utilize analytic tools and resources to analyze digital marketing performance, report Key Performance Indicators (KPI), and provide insights and recommendations for content performance improvement

Requirements

• Bachelor's degree in a related field
• 2+ years of relevant experience
• Solid understanding of SEO fundamentals
• Familiarity with digital marketing campaign tactics
• Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
• Excellent content creation skills
• Proficient with Microsoft Office suite
• Strong attention to detail and follow up skills
• Strong customer service skills and phone and e-mail etiquette

Qualifications

• Bachelor's degree from an accredited institution of higher education in related field
• Two (2) years of relevant experience

Nice to Have

• Experience in video storytelling from concept and shooting to editing
• Experience in marketing, communications or public relations in a university or school setting
• Digital marketing content experience
• Experience with Google Analytics Intermediate and SEO BrightEdge
• Experience with HTML and scripting compatibility issues between different browsers
• Advanced degree from an accredited institution of higher education in a related field

Skills

* Required skills