VP, JCREW Marketing Leader

About This Role

As the VP, J.CREW Marketing Leader, you will drive a high-impact, digitally-powered retail credit partnership, leading innovative, data-driven marketing strategies to launch and scale a next-generation retail credit card program within the Lifestyle Business Team. You will optimize acquisition, activation, and engagement in a seamless omnichannel ecosystem, collaborating with the General Manager and cross-functional partners to accelerate growth and deliver exceptional customer experiences.

Responsibilities

• Architect and drive agile, digital-first growth plans aligned with client business priorities and integrated marketing calendars
• Cultivate senior-level partnerships to co-create innovative campaigns leveraging data, AI, and automation
• Maximize marketing ROI by optimizing spend across digital channels, testing scalable growth experiments, and identifying new revenue streams
• Segment audiences with precision using customer data and analytics to launch personalized, omni-channel activation and retention programs
• Continuously monitor digital trends, competitive moves, and customer feedback to refine our value prop and enhance the customer journey
• Lead omnichannel marketing, prioritizing digital assets that deliver personalized, real-time engagement across mobile, online, and emerging platforms
• Track, analyze, and report key performance indicators with an emphasis on data transparency and actionable insights to drive growth and profitability
• Build, mentor, and inspire a dynamic marketing team that embraces innovation, agility
• Evolve and enhance card program val prop, consumer engagement tactics, across all partner owned channels

Requirements

• Bachelor's degree or 15 years of marketing experience with high school diploma/GED
• 8+ years of marketing experience within the retail industry, credit card or financial services
• 5+ years of growth marketing leadership with exposure to consumer-facing programs and products
• 5+ years of experience with digital channels - online and mobile
• Ability to travel as needed (approx. 20%)

Qualifications

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 15 years of marketing experience
• A minimum of 8 years of marketing experience within the retail industry, credit card or financial services, with 5 years of growth marketing leadership and 5 years of experience with digital channels.

Nice to Have

• Prior experience in the retail industry
• Experience developing and delivering financial services products via digital channels
• Collaborative style and approach with comfort working in a matrixed, decentralized structure
• Outstanding communications, relationship building, influencing and collaboration skills
• Strategic thinking with ability to develop and implement actionable plans to drive business results
• Consumer finance experience and related industry experience
• Familiarity with value proposition and/or new product development processes
• Direct marketing experience with both acquisition and loyalty/lifecycle channels
• Proven ability to partner and communicate effectively with all levels of the organization
• Demonstrated project management skills

Skills

* Required skills