AVP, Consent & Preference Platforms

About This Role

This AVP role involves serving as the preference center platform expert within Database Marketing, developing and managing the platform for customer experience and preference engagement.

Responsibilities

• Act as the Marketing Preference Product Owner, overseeing business needs and translating into platform architecture
• Work cross-functionally with internal and external partners to lead product lifecycle activities for marketing integrations
• Be the voice of Marketing Preferences and choice across the enterprise, consulting and discussing initiatives with leadership
• Establish and implement platform KPIs, analyze performance trends, and provide insightful business performance reporting and recommendations
• Optimize consumers' preference experience from choice to capture to action
• Serve as product SME and first line contact for platform issues and support
• Serve as Data Steward for all data associated with the Preference Center
• Facilitate key Scaled Agile Framework (SAFe) events as Product Owner of Marketing Preferences
• Perform other duties and/or special projects as required

Requirements

• High school diploma/GED and 8+ years experience working in large enterprises OR Bachelor's Degree
• 3+ years hands-on experience within Preference Management platforms and tools, managing consent management, privacy and marketing preference data
• 3+ years' experience in platform, product analytics or site/web analytics in B2C/ B2B2C frameworks
• 3+ years' experience as business analyst ('BA') or similar roles, analyzing data and presenting findings/ recommendations
• Ability and flexibility to travel for business as required

Qualifications

• Bachelor's Degree OR in lieu of degree, high school diploma/GED
• 3+ years hands-on experience within Preference Management platforms and tools, managing consent management, privacy and marketing preference data; 3+ years' experience in platform, product analytics or site/web analytics in B2C/ B2B2C frameworks; 3+ years' experience as business analyst ('BA') or similar roles, analyzing data and presenting findings/ recommendations

Nice to Have

• Bachelors degree or higher in computer sciences, electrical or computer engineering, web design/ development or information technology/systems
• Strong understanding of the U.S. Privacy, Preference and Consent landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies
• Experience in software development, or solution engineering
• Experience in data stewardship, data governance, or data management roles
• Demonstrated understanding and command of customer-facing platforms, user interface, applications or technologies, specifically within a privacy and/or marketing preference and consent platform
• Experience integration Agentic and/or Generative AI technologies, ideally within Marketing Technologies and/or Consent & Preference platforms
• Exceptional facilitation and communication skills
• Experience or association working with HTTP, SSO, SSL certificates, networking, API and micro-service integrations
• Familiarity working with encryption and tokenization services to share data with Software as a service (SaaS) vendors
• Broad experience working with internal cross-functional partners (i.e., IT, Enterprise Operations)
• Experience developing road maps and prioritizing work in alignment with product vision and organizational strategy
• Ability to perform ad-hoc analysis, information gathering and delivered informed insights aggressive timelines
• Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders
• Strong skill in project management, communications, multi-tasking, ability to work independently, and relationship management
• Experience working directly with technology suppliers to oversee improvements, troubleshoot and governance
• Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant
• Experienced with consumer financial services, ideally with exposure to credit card marketing or retail marketing, and familiar with consumer protection, privacy and related laws and policies

Skills

* Required skills

Certifications