AVP, Marketing Platform Enablement Manager

About This Role

Manage and enhance integrations between Adobe Workfront and key enterprise systems, focusing on data flow, automation, and alignment across marketing technology ecosystems. This role also involves enabling AI-assisted marketing operations by embedding Generative AI tools into the Adobe Workfront ecosystem to drive efficiency and intelligence.

Responsibilities

• Deploy and enhance existing integrations across Adobe Workfront, Zeta, Salesforce/JIRA, Digital Asset Management (DAM), Coupa, and other marketing platforms
• Lead the integration of generative AI platforms into marketing content and workflow automation processes as a Product Owner
• Co-create with Product Manager product roadmap for AI-powered automations that streamline campaign brief creation, automate metadata generation, produce content summaries, and enforce quality control
• Collaborate with cross-functional teams to prioritize AI-leveraging features that enhance efficiency, consistency, and scalability across marketing operations
• Build and maintain Adobe Fusion workflows for robust logic, monitoring, and governance alignments
• Collaborate with MarTech and business leads to translate marketing process needs into integration solutions, maintaining system documentation, data mappings, and integration playbooks
• Monitor integration performance, troubleshoot issues, and optimize for continuous improvements
• Manage the beta testing schedule for Adobe Workfront’s quarterly product releases within Adobe Fusion
• Ensure platform decisions are guided by significance to the enterprise, business impacts, risk management, and organization
• Facilitate the development of policies that govern appropriate data stewardship and compliance across the platform
• Monitor regulatory guidelines, compliance-related guidance, and emerging industry trends to determine their impacts on future-state
• Communicate with product managers, functional users, and delivery organization to ensure consistency across projects and products in the platform
• Create business cases for introducing new technologies and upgrading existing platforms
• Work closely with the Data Insights team to ensure coordination with leadership reporting and dashboard development, and provide input into key metrics design
• Develop deep understanding of existing Marketing Technology stack, technical infrastructure, and contribute to the ongoing MarTech Agile program

Requirements

• Bachelor’s degree or high school diploma/GED and 6+ years of work experience with an emphasis on technology and application management
• 3+ years’ experience with Work Management applications, automation solutioning, system integrations and business process knowledge, including Workfront & Fusion
• Experience integrating Generative AI platforms into marketing content or workflow automation
• Hands-on experience with Generative AI tools and platforms in a marketing or automation context
• Proven ability to build automations that utilize AI for campaign brief creation, metadata generation, maintain compliance and content summarization
• Strong understanding of quality control processes and governance standards related to AI-driven content automation

Qualifications

• Bachelor’s degree or high school diploma/GED
• 3+ years’ experience with Work Management applications, automation solutioning, system integrations and business process knowledge, including Workfront & Fusion

Nice to Have

• Prior work experience managing application support to Marketing function
• Passion for learning new technologies and identifying ways to drive innovation
• Direct product management experience in the financial services industry
• Demonstrated experience in delivering successful customer solutions through ideation, design, build, and deployment stages
• Experience working in and navigating a highly regulated business
• Track record of creative problem solving and ability to thrive in a cross-functional and virtual environment
• Working knowledge of application development and Agile methodology

Skills

* Required skills