AVP, Marketing Platform Enablement Manager

About This Role

This role is responsible for executing and maintaining seamless integrations between Adobe Workfront and key enterprise systems, focusing on smooth data flow and process automation. The position plays a critical hands-on role in enabling AI-assisted marketing operations by embedding Generative AI tools into the Adobe Workfront ecosystem.

Responsibilities

• Deploy and enhance existing integrations across Adobe Workfront, Zeta, Salesforce/JIRA, Digital Asset Management (DAM), Coupa, and other marketing platforms
• Lead the integration of generative AI platforms into marketing content and workflow automation processes as a Product Owner
• Co-create product roadmap for AI-powered automations that streamline campaign brief creation, automate metadata generation, produce content summaries, and enforce quality control
• Collaborate closely with cross-functional teams to prioritize AI-leveraging features that enhance efficiency, consistency, and scalability across marketing operations
• Build and maintain Adobe Fusion workflows for robust logic, monitoring, and governance alignments
• Collaborate with MarTech and business leads to translate marketing process needs into integration solutions, maintaining system documentation, data mappings, and integration playbooks
• Monitor integration performance, troubleshoot issues, and optimize for continuous improvements
• Manage the beta testing schedule for Adobe Workfront’s quarterly product releases within Adobe Fusion
• Ensure platform decisions are guided by significance to the enterprise, impacts to the business, risk management, and the organization
• Facilitate the development of policies that govern appropriate data stewardship and compliance across the platform
• Monitor regulatory guidelines, compliance-related guidance, and emerging industry trends to determine their impacts on future-state
• Communicate closely with product managers, functional users, and delivery organization to ensure consistency across projects and products in the platform
• Create business cases for introducing new technologies and upgrading existing platforms
• Work closely with the Data Insights team for coordination with leadership reporting and dashboard development, providing relevant input into key metrics design
• Develop deep understanding of existing Marketing Technology stack and technical infrastructure, contributing to ongoing MarTech Agile program to aid in delivering optimization goals

Requirements

• Bachelor’s degree or in lieu of degree, high school diploma/GED and 6+ years of work experience with an emphasis on technology and application management
• 3+ years’ experience with Work Management applications, automation solutioning, system integrations and business process knowledge, including Workfront & Fusion
• Experience integrating Generative AI platforms into marketing content or workflow automation
• Hands-on experience with Generative AI tools and platforms in a marketing or automation context
• Proven ability to build automations that utilize AI for campaign brief creation, metadata generation, maintain compliance and content summarization
• Strong understanding of quality control processes and governance standards related to AI-driven content automation

Qualifications

• Bachelor’s degree or high school diploma/GED and 6+ years of work experience with an emphasis on technology and application management
• 3+ years’ experience with Work Management applications, automation solutioning, system integrations and business process knowledge, including Workfront & Fusion. 6+ years of work experience with an emphasis on technology and application management in lieu of a degree.

Nice to Have

• Proven ability to work independently, yet as key member and contributor to a broader team
• Strong business acumen, able to bridge the business objectives with technology capabilities
• Prior work experience managing application support to Marketing function
• Passion for learning new technologies and identifying ways to drive innovation
• Direct product management experience in the financial services industry
• Demonstrated experience in delivering successful customer solutions through ideation, design, build, and deployment stages
• Experience working in and navigating a highly regulated business
• Track record of creative problem solving and ability to thrive in a cross-functional and virtual environment
• Working knowledge of application development and Agile methodology to help scale project work across multiple project teams

Skills

* Required skills