Syndication Video Strategist

About This Role

This role involves owning the strategy, planning, and performance of video content, primarily for syndication platforms like MSN, with a focus on maximizing watch time and revenue. The strategist will also support video publishing and optimization for YouTube and social media, aiming to significantly scale video revenue.

Responsibilities

• Own the video content strategy for syndication platforms, with a primary focus on MSN
• Plan and maintain the video content calendar
• Write, edit, and optimize video scripts
• Provide detailed feedback to video editors and designers
• Optimize thumbnails, titles, and on-screen graphics for engagement
• Oversee video production workflows for speed, quality, and consistency
• Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
• Conduct quality control on all video outputs
• Track and report on video performance metrics and revenue

Requirements

• Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment
• Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
• Hands-on experience with scriptwriting, editing feedback, and video optimization
• Comfort managing freelancers, assigning work, and overseeing quality and deadlines
• Ability to analyze performance metrics and translate insights into actionable improvements
• Strong organizational skills and comfort juggling multiple projects at once
• Excellent written and verbal communication skills in a remote environment
• Willingness to experiment, test, and iterate quickly
• Openness to incorporating AI tools into scripting, ideation, and workflow optimization

Qualifications

• 3+ years in video strategy, video production, or performance-driven video roles within digital media, performance marketing, or content monetization.

Nice to Have

• Personal finance experience or familiarity

Skills

* Required skills

Benefits