Senior Manager, Video Ad Copywriting

About This Role

This role involves leading the copywriting function for Launch Potato, focusing on driving stronger performance across paid media channels and strengthening brand voice. The Senior Manager will develop and implement creative strategies for high-performing ad copy and video scripts.

Responsibilities

• Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
• Develop, refine, and scale positioning playbooks for conversion-focused copywriting
• Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts
• Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
• Analyze campaign data to identify top-performing messaging patterns and guide optimizations
• Write high-impact copy for key campaigns, vertical launches, and rapid-test environments
• Identify new copy angles based on market trends, consumer insights, and competitor messaging
• Lead the development of compelling video scripts that drive performance and meet compliance standards
• Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
• Own the budget and resource allocation for writing support while maximizing ROI

Requirements

• 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
• High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube

Qualifications

• 4-6 years of performance marketing copywriting experience, with 2+ years in a creative leadership or player/coach role

Skills

* Required skills

Benefits