Senior Manager, Google Paid Media

About This Role

Lead Launch Potato's paid media strategy for FinanceBuzz across Google's advertising ecosystem, driving profitable growth and operational excellence. This role combines strategic leadership with hands-on execution, overseeing high-impact campaigns and optimization strategies.

Responsibilities

• Lead paid media strategy across Google's advertising ecosystem (Search, Performance Max, YouTube, Display, Demand Gen/Discovery)
• Drive profitable growth and operational excellence for FinanceBuzz
• Oversee high-impact campaigns, testing roadmaps, and optimization strategies
• Partner with existing media managers to plan and allocate resources for campaign execution
• Identify scalable opportunities and improve efficiency
• Strengthen Launch Potato’s competitive position in performance marketing
• Own paid media performance across Google Ads channels
• Deliver consistent growth in spend and profitability, meeting or exceeding channel ROAS and margin targets
• Mentor paid media managers, developing their strategic thinking, analytical rigor, and cross-functional skills
• Partner with creative & yield teams on ad copy messaging, landing page experience, and testing strategies

Requirements

• Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen spanning multiple verticals
• Deep analytical expertise with BI tools (Looker, Google Analytics, etc.)
• Advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.)
• Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Google’s full ecosystem
• Ability to leverage audience, creative, and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics
• Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads
• Exceptional communication and collaboration skills; able to influence decision-making across creative, analytics, and executive teams
• Leadership experience mentoring and developing paid media teams

Qualifications

• 6+ years managing large-scale digital media portfolios in affiliate marketing or lead generation ($20M+/year), including 2+ years in a leadership or people management role.

Nice to Have

• Experience with AI tools (ChatGPT, Gemini, Claude, etc.) to improve workflow efficiency or insights
• Understanding of personal finance and consumer financial services verticals
• Experience leading cross-channel media expansion strategies beyond Google

Skills

* Required skills

Benefits