Syndication Video Strategist

About This Role

This role will own the strategy, planning, and performance of FinanceBuzz’s video content, focusing on syndication platforms to drive revenue. The strategist will be directly involved in all aspects of video production from topic selection to performance analysis, aiming to significantly scale video revenue while maintaining high-quality personal finance content.

Responsibilities

• Own the video content strategy for syndication platforms, with a primary focus on MSN
• Plan and maintain the video content calendar
• Write, edit, and optimize video scripts
• Provide detailed feedback to video editors and designers
• Optimize thumbnails, titles, and on-screen graphics for engagement
• Oversee video production workflows for speed, quality, and consistency
• Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
• Conduct quality control on all video outputs
• Track and report on video performance metrics and revenue

Requirements

• Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment
• Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
• Hands-on experience with scriptwriting, editing feedback, and video optimization
• Comfort managing freelancers, assigning work, and overseeing quality and deadlines
• Ability to analyze performance metrics and translate insights into actionable improvements
• Strong organizational skills and comfort juggling multiple projects at once
• Excellent written and verbal communication skills in a remote environment
• Willingness to experiment, test, and iterate quickly
• Openness to incorporating AI tools into scripting, ideation, and workflow optimization

Qualifications

• 3+ years in video strategy, video production, or performance-driven video roles within digital media, performance marketing, or content monetization

Nice to Have

• Personal finance experience or familiarity

Skills

* Required skills