Strategic Events Manager

About This Role

This role involves planning, coordinating, and executing the organization's presence at key industry events, managing logistics and vendor relationships, and ensuring event messaging aligns with brand objectives. The focus is on driving lead generation and measurable ROI through strategic event management.

Responsibilities

• Plan, coordinate, and execute the organization's presence at key industry tradeshows, conferences, and sponsored events
• Manage event logistics, including vendor relationships, budget tracking, booth design, and on-site execution
• Build a strong pre and post-event strategy, including landing page creation and email creation
• Cross-collaborate with internal stakeholders (marketing, sales, product teams, partner teams) to ensure event messaging aligns with brand and objectives
• Work closely with sales to drive pre-event and post-event engagement, ensuring strong lead follow-up and conversion
• Analyze event performance and measure ROI to inform future investments
• Build strong relationships with executives to support their alignment at strategic events

Requirements

• 5+ years of experience in event marketing
• Proven track record of managing large-scale industry events (booth sponsorships, speaking engagements, networking activations)
• Strong project management skills with the ability to juggle multiple events simultaneously
• Exceptional communication and interpersonal skills
• Experience working closely with sales teams to drive event-related pipeline and business impact

Qualifications

• 5+ years of experience in event marketing, preferably in the B2B SaaS or cybersecurity space

Nice to Have

• Experience in the B2B SaaS or cybersecurity space
• Natural curiosity and creativity
• Self-motivated individual with the ability to thrive in a high-growth organization

Benefits