VP of Marketing

About This Role

This role will define the organization's global presence, shaping its brand, narrative, and go-to-market strategy to resonate with members and partners. The VP of Marketing will build a distinctive, trusted brand and design growth-driving strategies across all channels.

Responsibilities

• Define the organization's positioning, brand architecture, and visual identity across all channels
• Own annual and quarterly marketing planning, setting clear campaign and creative briefs, and driving execution
• Lead a full-funnel marketing team across paid, lifecycle, community, and brand channels
• Establish and own marketing health metrics, define the KPI stack, run weekly reviews, and deliver executive readouts
• Act as the voice of the customer, translating insights into claims, creative direction, and product decisions
• Hire, coach, and inspire a high-performing team, manage agencies, and uphold high performance standards

Requirements

• 7-10 years in marketing or a related field
• Eye for culture and content, with ability to position brand within it
• Eagerness to get involved and apply frameworks for scale
• Strong analytical skills and clear communication
• Systems thinker with proven record driving cross-functional partnership and accountability
• Storyteller: able to turn product truth into engaging narratives
• Ownership mindset for strategic bets, execution, and performance

Qualifications

• 7-10 years in marketing or a related field

Nice to Have

• Marketplace experience
• Experience building an internal content department/studio

Benefits