Sr. Site Merchandiser

About This Role

The Sr. Site Merchandiser at RuffleButts will be responsible for day-to-day site management, merchandising, and revenue growth for RuffleButts.com. This role involves optimizing the website to drive sales, conversion, order value, and units per transaction by collaborating with eCommerce, Merchandising, and Marketing Managers.

Responsibilities

• Implement and optimize site merchandising across product categories to drive sales and optimize the customer experience
• Provide insights and suggestions to the buying/planning teams to drive assortment and pricing opportunities
• Lead development of creative briefs for needed creative assets for website
• Assist in developing landing pages and other new pages on site to align with initiatives, marketing messages and improvement of customer experience
• Establish strong relationships across cross-functional teams to advance digital objectives
• Track consumer data making updates to merchandising strategy as needed
• Review daily/weekly/monthly SKU level performance on site to determine needed site merchandising changes
• Execute daily content refreshes and monitor site audits for accuracy
• Identify business growth opportunities and guide their implementation
• Work closely with marketing and merchandising to ensure seasonal brand storytelling is brought to life across all channels

Requirements

• Minimum 3 years as a site merchandiser in apparel category within a specialty retailer/consumer goods brand
• Strong analytical and quantitative skills, experience using data to develop and measure campaigns
• Ability to communicate effectively and successfully manage internal and external relationships
• Excellent project management skills with ability to prioritize and meet deadlines
• Experience with customer segmentation and targeting
• Ability to learn new systems and tools quickly
• Proficient with Excel and PowerPoint
• Proficient in retail math
• Full understanding of merchandising KPIs and ability to translate and connect to web analytics
• Strong understanding and passion for websites, UI and Visual Site

Qualifications

• Minimum 3 years as a site merchandiser in apparel category within a specialty retailer/consumer goods brand.

Nice to Have

• Experience with buying or planning organizations

Skills

* Required skills