Specialist - Digital Marketing and Analytics

About This Role

This role supports the college's digital marketing and online presence by monitoring website and campaign analytics, maintaining accurate web content, and developing digital marketing campaigns. It focuses on enhancing user experience and supporting enrollment through effective use of marketing technology.

Responsibilities

• Monitor and analyze website engagement, marketing campaign performance, and lead generation data utilizing key performance indicators within marketing technology platforms
• Develop, maintain, and distribute dashboards using Google Analytics and other tools to share insights and metrics with stakeholders
• Collaborate with departments college-wide to maintain, improve, and redevelop web content and layout of pages on the college website
• Resolve website requests and content updates for college websites
• Implement digital marketing strategies and campaigns aligned with college objectives using marketing technology
• Plan, execute, and optimize digital communications campaigns using marketing automation or email marketing platforms
• Utilize A/B or multivariate optimization testing for community news, lead generation, and event promotion
• Operate marketing automation and email marketing platforms to manage audience lists, segmentation, customer funnel flow, automations, and communication campaigns
• Collaborate with internal teams to design, manage, and improve workflows and processes associated with online forms, lead generation, digital workflows, and data collection
• Collaborate with IT or outside providers to define requirements for technology projects and troubleshoot technical problems for marketing technology development
• Maintain centralized project files and records

Requirements

• Bachelor's Degree in marketing, communications or journalism
• 2-3 years work experience in mapping processes, data analysis, marketing content writing, and branded digital communications
• Intermediate technical skills working directly in various digital systems including content management, email, forms, survey, analytics
• Intermediate skills in Word, Excel, and PowerPoint
• Intermediate analytics skills evaluating and sorting data
• General marketing knowledge and experience to target communications toward specific market segments

Qualifications

• Bachelor's Degree in marketing, communications or journalism with coursework in marketing theory and strategy, marketing communications (especially digital), creative writing, promotional strategy, public relations
• Two to three years of recent work experience to include mapping processes, analyzing data to create insights, writing targeted marketing content, and creating branded communications across various digital media platforms

Nice to Have

• Business to business and business to consumer experience
• Intermediate design skills using InDesign, Adobe Photoshop, and Adobe Illustrator

Skills

* Required skills

Benefits