Social Media Specialist

About This Role

Drive social media best practices for a growing casino brand, focusing on building and managing paid campaigns, tracking performance, and content ideation to create unique and engaging online presence.

Responsibilities

• Stay updated on the latest digital marketing trends
• Support property social media managers with customer care, paid campaigns, and organic content
• Ensure social media best practices and brand standards are followed
• Manage social media budgets and report on channel ROI
• Work closely with the digital marketing manager on strategies, standards, and goals
• Implement, monitor, and analyze A/B testing plans across three properties
• Conduct quarterly audits of social media content of competitors and properties, compiling actionable insights
• Provide monthly analytics reports for CMO and department heads
• Train new social media team members on tools like Hootsuite, Sprout Social, and Track Maven
• Collaborate with properties and agencies on monthly content calendars and campaigns
• Generate content ideas and write copy tailored to drive social media KPIs
• Identify and establish KPIs and benchmarks for the Company
• Provide deployment/creative strategy for corporate-led initiatives

Requirements

• Two (2) plus years’ experience implementing social media strategy, managing campaigns and driving ROI for a high-volume business or industry, preferably Casino Gaming
• A 4-year degree in a related field or equivalent work experience
• Ability to work extended hours across all shifts in a 24/7 work environment
• Must have the ability to secure and maintain licensure as required by Virginia Gaming Control Board or any other applicable regulatory entity

Qualifications

• A 4-year degree in a related field or equivalent work experience
• Two (2) plus years’ experience implementing social media strategy, managing campaigns and driving ROI for a high-volume business or industry, preferably Casino Gaming

Nice to Have

• News Junkie and trends fan
• Previous gaming or hospitality experience
• Experience with other aspects of marketing, such as customer growth and promotion
• Facebook Blueprint Certification

Skills

* Required skills

Benefits