Social Media Specialist

About This Role

Execute Golden Entertainment's social media strategy by creating on-site content, managing community engagement, and coordinating with influencers for assigned properties.

Responsibilities

• Provide timely and courteous guest service consistent with the company’s guest service culture
• Execute the social media calendar for assigned properties, ensuring timely and on-brand content across platforms (IG, FB, X, TikTok, etc.)
• Conduct frequent on-property visits to capture high-quality photo and video content featuring events, F&B, gaming, promotions, entertainment, and guest/team engagement
• Edit and prepare content for posting across various formats (stories, reels, static posts, short-form video)
• Act quickly on trends, viral formats, and timely opportunities to keep content fresh and relevant
• Monitor social channels daily, responding to comments, DMs, mentions, and collaboration requests in a timely and brand-appropriate voice
• Engage with property pages and audiences to grow reach and maintain active, authentic conversations
• Follow and track relevant influencers; perform outreach for potential collaborations
• Support communication with influencers regarding deliverables, scheduling, and on-property experiences
• Track and analyze performance metrics to identify trends, opportunities, and insights
• Compile monthly performance reports for GE Brand Marketing & property teams
• Use data to refine strategy and enhance effectiveness of content and posting cadence
• Build strong relationships with property marketing teams, F&B, entertainment, gaming, and operations to stay aligned on upcoming events and storytelling opportunities
• Learn each property’s brand voice, goals, promotions, and unique selling points
• Assist with day-of event coverage as needed
• Ensure compliance with all applicable gaming laws and company internal controls, training, policies and procedures, including Title 31 and federal regulations, if they apply to the position
• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards

Requirements

• 1-2 years of experience in social media, content creation, or digital marketing; or combination of work experience and education
• Strong familiarity with major social platforms including Instagram, Facebook, X, TikTok, and YouTube
• Comfortable capturing on-property content—photos, videos, interviews, team moments, events, and promotions—using mobile devices or basic camera equipment
• Strong communication and writing skills, with the ability to understand and follow established brand voice
• Comfortable speaking with property teams and interacting with department leads
• Organized, dependable, and able to manage multiple tasks while adapting quickly to changing needs or trends
• Basic proficiency with content editing tools such as CapCut, Canva, Adobe Premiere Rush
• Willing to work flexible hours—including evenings, weekends, holidays, and event-driven schedules
• At least 21 years of age
• High School Diploma or equivalent required
• Ability to effectively communicate in English, both written and verbal

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred; High School Diploma or equivalent required
• 1-2 years of experience in social media, content creation, or digital marketing; or combination of work experience and education

Nice to Have

• Recent graduates with strong portfolios, internships, or proven passion for social media
• Enthusiasm for new features and trends on social platforms
• Hungry to learn and grow, with a proactive mindset and excitement for hands-on content creation in fast-paced environments
• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field

Skills

* Required skills