Social Media Manager - Parent-Focused Content (Shared Multi-Creator Account)

About This Role

Arena is seeking Social Media Managers to collaboratively build and manage a parent-focused social media account. This role involves creating engaging, science-backed short-form video content and coordinating posting schedules within a multi-creator team.

Responsibilities

• Dedicate 3-4 hours weekly with flexible scheduling
• Produce and manage 4+ videos per week for up to 8 months across TikTok and Instagram
• Create engaging, trend- and news-focused, health-based content that is personal and face-first
• Write platform-optimized captions and post copy aligned with the account’s shared voice
• Maintain consistent tone and brand identity across a multi-creator account
• Monitor emerging platform trends and algorithm updates to continuously refine content approach
• Track and analyze key performance metrics and audience engagement patterns
• Coordinate light posting schedules with fellow creators to maintain a steady content cadence
• Work effectively with fellow Social Media Managers and Campaigns team leadership
• Contribute to cross-platform content initiatives and strategy discussions

Requirements

• Interest in short-form video content creation for platforms like TikTok, Instagram Reels, YT Shorts, etc.
• General awareness and understanding of current political and cultural landscape
• Superior instincts for identifying potentially viral or highly engaging content
• Familiarity with basic video editing tools (CapCut, TikTok native tools, etc.)
• Proven ability to work effectively in rapid-response environments
• Able to work 3-4 hours per week (flexible scheduling)

Nice to Have

• Prior management or content creation experience of a social media account
• Agency or in-house social media management experience
• Background in health or wellness content creation

Skills

* Required skills

Benefits