Social Media Manager

About This Role

The Social Media Manager at the School of American Ballet (SAB) oversees the creation, scheduling, and publishing of digital content across various online platforms to support SAB's marketing and communication strategy, focusing on storytelling and brand visibility. This role involves managing day-to-day digital content operations and contributing to content creation while ensuring brand consistency.

Responsibilities

• Conceptualize and produce ongoing content series and timely, trend-driven content, with a strong emphasis on video
• Manage the backend process of scheduling and publishing content across social media platforms, the website, and email channels
• Draft and edit captions, blog posts, and other digital copy, ensuring accuracy, clarity, and brand alignment
• Review and approve social media and blog content prior to publication
• Track and respond to comments and community engagement across platforms in accordance with SAB's voice and engagement standards
• Monitor content performance metrics and prepare reports to inform future content and platform strategies
• Stay current on digital media trends and recommend innovative content approaches
• Collaborate with Development colleagues to support digital fundraising initiatives across all platforms
• Assist in capturing and sharing behind-the-scenes and live event content, including real-time photography and video for Instagram Stories and other formats
• Coordinate with Marketing, Development, and Artistic departments to source content and align digital storytelling with organizational priorities
• Support the Brand and Marketing Director with day-to-day workflow, including project management and content calendars
• Assist with scheduling and pre-production for photo and video shoots involving students, faculty, staff, freelancers, and talent
• Support filming, packaging, and uploading video content for internal use and archival purposes
• Upload and organize assets within the digital asset management system

Requirements

• 5-7 years of experience in digital media, communications, or marketing
• Demonstrated proficiency with major social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube)
• Experience using social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later, or similar)
• Proficiency in Adobe Creative Suite (Premiere, Lightroom, Photoshop, InDesign) for photo, video editing, and basic graphic design
• Strong understanding of visual storytelling, particularly through video and photography
• Excellent writing, editing, and proofreading skills
• Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines
• Strong communication and interpersonal skills
• Flexibility to work evenings and weekends as required for events and organizational needs

Qualifications

• 5-7 years of experience in digital media, communications, or marketing, preferably within a nonprofit, cultural, or arts organization

Nice to Have

• Experience within a nonprofit, cultural, or arts organization
• Understanding of ballet or dance, with the ability to recognize proper technical form in photos and videos
• Interest in dance videography and photography

Skills

* Required skills

Benefits