Social Media Manager

About This Role

Leap Brands is seeking a Social Media Manager to build and execute a social media strategy for their fast-growing restaurant brand. This role is focused on driving attention, demand, and brand heat in real-time, transforming social media into a growth channel rather than just a vanity metric.

Responsibilities

• Build and execute the social media strategy across Instagram, TikTok, LinkedIn, Facebook, X, and emerging platforms
• Create and publish content that drives real engagement and store-level impact
• Own the content calendar tied to promos, LTOs, new openings, brand partnerships, and cultural moments
• Capture and create short-form video, behind-the-scenes content, store-level stories, and UGC
• Partner with franchisees and store teams to pull content from the field and turn operators into brand ambassadors
• Launch and manage creator and micro-influencer partnerships
• Write copy that sounds human and on-brand
• Track performance and report on what’s actually driving growth
• Test formats, hooks, creative styles, and posting strategies constantly
• Stay plugged into trends, memes, and platform shifts without chasing every shiny object
• Work with paid media and brand teams to amplify top-performing content

Requirements

• 3+ years managing social media for a consumer brand, restaurant, hospitality, or lifestyle company
• Strong short-form video instincts (TikTok / Reels / Shorts)
• Ability to shoot, edit, and publish content without waiting on a full production team
• Understanding of social media algorithms, hooks, and timing
• Comfortable working directly with operators, store managers, and franchisees
• Ability to balance brand voice with speed and relevance
• Focus on performance and growth
• Organized to run a calendar yet scrappy to jump on opportunities
• A point of view on what good content looks like

Qualifications

• 3+ years managing social media for a consumer brand, restaurant, hospitality, or lifestyle company

Nice to Have

• Experience with multi-location or franchise brands
• Influencer or creator partnerships experience
• Basic paid social understanding
• Photo/video editing skills (CapCut, Adobe, Final Cut, etc.)

Skills

* Required skills