Senior Publisher Account Manager
Posted 1 month ago Expired
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Upload Your ResumeAbout This Role
Own and grow a direct response portfolio of publisher partners, maximizing revenue, efficiency, and long-term partner value through strategic thinking and cross-functional influence.
Responsibilities
- Own, optimize, and expand a portfolio of publisher/affiliate accounts, managing daily partner needs and driving long-term growth strategies.
- Proactively identify new placements, integrations, and whitespace opportunities.
- Execute all campaign operations including pacing, budgets, QA, creative testing, launches, and troubleshooting with accuracy.
- Analyze performance data across CTR, CPC, CPA, and ROAS to diagnose trends and deliver actionable optimization recommendations.
- Drive revenue and margin expansion by scaling high-performing partners and upselling new opportunities.
- Maintain clear, organized documentation and produce structured reporting for internal teams and external partners.
- Partner with media buying, analytics, creative, and product to resolve blockers and shape testing roadmaps.
- Lead recurring partner communications to build trust, address issues, and deliver strategic insights for long-term retention.
Requirements
- Comfortable working Eastern Timezone hours and supporting ad-hoc partner or business needs outside standard hours.
- Experience in managing a direct response portfolio of accounts for various channel types like email, newsletter, listicle, co-reg.
- Demonstrated ability to interpret, diagnose, and act on performance data across KPIs (CTR, CPC, CPA, ROAS).
- Advanced communication, negotiation, and upsell skills with the ability to influence tactical decisions and strategic partner direction.
- Highly proactive, growth-minded, and organized, able to manage complex workflows while driving long-term outcomes.
Qualifications
- Minimum 3–5 years working directly with Publishers, Affiliates, and/or Advertisers in digital media, performance marketing, or lead generation
Skills
* Required skills
Benefits
About Launch Potato
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.