Senior Partner Marketing Manager

About This Role

This role involves building strong relationships with Value-Added Reseller (VAR) partners, serving as a strategic marketing advisor, and collaborating to develop insight-driven marketing plans. The goal is to empower partners to effectively market, sell, and grow with Sage's AI-powered accounting and ERP software.

Responsibilities

• Collaborate with US VAR partners to plan and execute co-marketing campaigns that drive demand and generate sales qualified opportunities (SQOs)
• Serve as the primary marketing contact for assigned VAR partners, fostering strong relationships and ensuring alignment with Sage’s strategic goals
• Collaborate with Partner Sales, Product Marketing, and internal Performance Marketing teams to support partner marketing initiatives and campaigns
• Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimization
• Track, measure, and report on partner campaign performance and planned activities, including insights into what’s working well and where improvements are needed
• Manage partner MDF (Market Development Funds) and ensure effective utilization and ROI
• Support partner enablement through marketing content, tools, and training
• Lead monthly and quarterly business reviews with partners and Sage Partner Sales Leadership to assess marketing impact and identify growth opportunities
• Stay current on industry trends and competitor activities to inform partner strategies

Requirements

• 5+ years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager
• Experience marketing B2B SaaS / software solutions
• Demand marketing expertise including lead flow, campaign strategies and tactics
• Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs
• Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results
• Excellent cross-functional collaboration skills
• Creative problem-solving abilities and a bias for action
• Effective communication skills, both written and verbal

Qualifications

• 5+ years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager.

Nice to Have

• Experience with ERP solutions

Skills

* Required skills

Benefits