Senior Events Marketing Manager

About This Role

This role involves owning the enterprise tradeshow and conference strategy for an AI-powered customer communications platform, focusing on driving measurable pipeline and revenue. The manager will lead the strategy and execution for the organization's presence at key industry events, while also building scalable systems and operating models. This position reports to the Head of Field Programs and manages two direct reports.

Responsibilities

• Own the end-to-end enterprise tradeshow strategy and annual event portfolio, defining objectives, target audiences, pipeline goals, and success metrics.
• Lead exhibiting and sponsorship execution, including event selection, booth strategy, logistics, staffing, and onsite operations.
• Own custom and modular booth programs in partnership with internal teams and external vendors.
• Manage multi-event budgets, forecasting, and ROI.
• Lead vendor selection and management, establishing scalable standards and preferred partners.
• Partner with Marketing, Sales, SDRs, and Ops to drive target account coverage, lead capture, attribution, and follow-up.
• Manage executive participation, including meetings, VIP programs, and speaking opportunities.
• Define and report on event KPIs, including meetings, pipeline impact, and cost efficiency.
• Deliver post-event insights and optimize event mix, execution, and staffing based on performance.
• Lead and develop two direct reports through clear goals and ongoing feedback, building repeatable playbooks, systems, and operational standards.

Requirements

• 5+ years of B2B events marketing experience, with deep expertise in enterprise tradeshows within SaaS or enterprise technology
• Proven experience managing large-scale, multi-event budgets and complex vendor ecosystems
• Hands-on ownership of custom and modular booth programs at major industry events
• Strong cross-functional leadership skills, with experience partnering closely with Field Marketing, Partner Marketing, and enterprise sales teams
• Highly organized and detail-oriented, with the ability to operate effectively in fast-paced, deadline-driven environments
• Strong analytical skills, with the ability to connect event performance to pipeline and revenue metrics

Qualifications

• 5+ years of B2B events marketing experience, with deep expertise in enterprise tradeshows within SaaS or enterprise technology.

Skills

* Required skills