Senior Digital Manager

About This Role

The Senior Digital Manager executes all aspects of Working America's digital program and operations, supporting campaign goals and objectives. This role manages digital tools and processes, advancing Working America’s profile and interests in the digital area.

Responsibilities

• Execute all aspects of Working America’s digital program and operations, including spending optimization
• Co-manage Working America’s digital properties including websites, email platforms, SMS platforms, social media assets, and digital advertising platforms
• Develop, implement, and innovate in-cycle clinical experiments and conduct ongoing analysis for digital campaign improvement
• Provide strategic thinking and recommendations on deploying new and emerging digital communications tools and tactics
• Develop and implement strategies aimed at expanding Working America membership engagement and retention
• Develop and implement trainings and systems of digital tools for staff, evaluate staff competencies, and retrain staff
• Analyze and report on organizational and campaign metrics regularly, using data to make strategic recommendations
• Recommend hiring, promoting, demoting, disciplining, and termination of digital staff as needed
• Develop professional relationships and maintain regular contact with digital practitioners within the Labor movement and like-minded organizations

Requirements

• 5+ years of campaign communications experience in a union, political, or progressive issue campaign environment
• 3+ years of experience in digital communications and social media
• Demonstrated ability to successfully oversee large-scale, multi-faceted communications projects
• Excellent verbal and written communication skills
• Strong staff supervision, communication and interpersonal skills
• Strong personal planning, motivation, and time management skills
• Ability to operate in a highly organized fashion while managing multiple tasks in a fast-paced environment
• Demonstrated political skills and good judgment
• Demonstrated commitment to social change, with a background in, or strong familiarity with the labor movement, movements for progressive change and/or political/issue campaigns
• Demonstrated ability to effectively collaborate and work well with internal and external staff at all levels

Qualifications

• 5+ years of campaign communications experience in a union, political, or progressive issue campaign environment including at least three years of experience in digital communications and social media

Nice to Have

• Experience with or understanding of content management systems (CMS)

Skills

* Required skills

Benefits