Research Analyst

About This Role

Join Hallmark Media's Corporate Strategy Research and Insights team as a Research Analyst to provide data-driven insights, particularly for the performance of Hallmark Media platforms and the broader media landscape.

Responsibilities

• Support internal key stakeholders (Distribution and Content strategy, Corporate Strategy, and Finance teams) with data-driven insights
• Provide regular reporting dashboards and trackers to senior management on the performance of Hallmark Media platforms and competitors
• Create rating stories and digital insights for Distribution sales and marketing teams to support sales efforts and negotiations
• Fulfill ad-hoc requests to guide revenue generating business decisions under tight deadlines
• Source forecasting data (Pay TV, TV usage, SVOD, and AVOD/FAST) and competitive business initiatives to keep Hallmark media abreast of changes in the Media landscape
• Collaborate in providing insights that help inform decisions for Hallmark Media’s linear networks and digital properties by leveraging various data sources

Requirements

• 1+ years of relevant research experience translating large volumes of complex data into accurate, timely, actionable business insights
• Experience in working with database tools and platforms
• Knowledge of Nielsen-based systems and viewing statistics
• Undergraduate degree in Business, Communications, Marketing, Social/Behavioral Sciences, or related field
• Excellent PC skills (Microsoft Office applications)

Qualifications

• Undergraduate degree – Business, Communications, Marketing, Social/Behavioral Sciences, or related field
• 1+ years of relevant research experience translating large volumes of complex data into accurate, timely, actionable business insights.

Nice to Have

• Experience within a TV and streaming research team
• Strong problem-solving and critical thinking skills
• Strong attention to detail, particularly when it comes to data quality and reporting
• Prior experience with Nielsen/MRI/ComScore/Star Media/Antenna methodologies
• Excellent verbal and written communication skills to provide a narrative using data
• Ability to work independently
• Strong collaboration skills
• Willingness and ability to learn in a fast-paced environment

Skills

* Required skills