Paid Search Senior Analyst

About This Role

This role supports the execution and optimization of paid search campaigns, working closely with the Paid Search Campaign Manager to meet objectives and deliver valuable insights through data analysis.

Responsibilities

• Set up, manage, and optimize paid search campaigns to deliver against KPIs and business objectives
• Conduct keyword research, craft compelling ad copy, and ensure accurate campaign setup
• Analyze performance data to uncover insights and produce actionable recommendations
• Support A/B testing and implement optimization strategies to improve results
• Collaborate with internal teams and external vendors to ensure seamless execution and alignment with broader marketing plans

Requirements

• 2-3 years of professional experience in search engine marketing
• Hands-on expertise in platforms like Google Ads, SA360 and Microsoft Advertising
• Strong analytical skills with the ability to interpret data and translate insights into performance improvements
• Attention to detail and accuracy in campaign execution and reporting
• Ability to communicate effectively across teams and work collaboratively in a fast-paced environment

Qualifications

• Bachelor's degree in marketing, Communications, or a related field
• 2-3 years of professional experience in search engine marketing

Skills

* Required skills