Media Analyst

About This Role

Use media math and analytical skills to demonstrate Disney's performance across its cross-platform properties and ad solutions. This role involves analyzing campaign measurements to identify optimization opportunities for sales and collaborating to develop media optimization analyses.

Responsibilities

• Develop a comprehensive understanding of a client's media strategy and campaign goals
• Drive the process from consultation to presentation of a media plan optimization analysis
• Work collaboratively with internal stakeholders to create marketing collateral
• Provide research to support and sell cross-platform advertising opportunities
• Help package media optimization case studies and measurement benchmarks for prospecting
• Ideate and iterate on workflow, process, and go-to-market materials showcasing Disney's measurement capabilities

Requirements

• 2+ years of media experience
• Familiarity with media measurement tools: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF
• Highly Proficient in Microsoft Excel and PowerPoint
• Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
• Knowledge of the media landscape, preferably digital media
• Experience communicating at all levels both verbally and in writing
• Demonstrated ability to establish and maintain relationships with internal stakeholders
• Proven team player with ability to take on different assignments/projects
• Strong mathematical skills and interest in finding stories in data
• Excellent communication and writing skills, and attention to detail
• Ability to work independently and problem solve as well as collaborate effectively

Qualifications

• Bachelor's degree in a related field e.g. Marketing
• 2+ years of media experience

Nice to Have

• Experience at a fast-paced web publisher, media agency or TV Network
• Knowledge of iSpot, TVision, and Comscore CCR offerings
• Experience working in ad sales, media research (supply-side vendor)

Skills

* Required skills