Marketing Senior Manager

About This Role

This role involves managing strategic marketing efforts for a regional market within AdventHealth, focusing on developing annual marketing plans and acting as an account executive for senior operational leadership. The Senior Marketing Manager will identify opportunities, collaborate with various teams to drive volume, and report on market performance.

Responsibilities

• Manage day-to-day strategic marketing efforts for regional market
• Develop annual marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met
• Act as regional account executive for senior operational leadership, providing strategic counsel, market opportunities, and overall support across the assigned region
• Identify areas of opportunities or downtrends and collaborate with physician/clinical relationship development & sales team and institute/service line marketing team to develop and implement volume-driving campaigns
• Provide executive leadership with market dashboard and return on investment reports to ensure business goals are met
• Contribute to the development of key relationships, affiliations, and community partnerships
• Maintain awareness of emerging marketing trends, competitive movements, and overall landscape
• Bring leading consumer-centric strategies to the team to impact volume-driving efforts across all service lines and markets in assigned region

Requirements

• Bachelor's degree

Qualifications

• Bachelor's (Required), Master's

Nice to Have

• Master's degree

Benefits