Marketing Brand Manager

About This Role

Manage marketing and brand strategy for four distinct brands, acting as part in-house and part agency for one of Charlottesville’s longest-standing companies. This role requires independent execution of projects across print, digital, PR, event-planning, and social media.

Responsibilities

• Operate with a strong level of independence
• Keep projects on-track and quickly moving through the production pipeline
• Autonomously execute print, digital, PR, event-planning, and digital, social projects
• Independently craft strategy and creative content for campaigns—or supervise third-party vendors in doing so
• Monitor marketing trends as well as keep an eye on competitive companies in the marketplace
• Prepare marketing reports with strategic recommendations by collecting, analyzing, and summarizing data
• Serve as a key contact in answering questions for Tiger’s internal and external customers while providing “Tiger Way” service
• Assist in managing relationships with external vendors to ensure high-quality and timely execution of marketing programs

Requirements

• Minimum of 3-5 years of marketing, implementation or project management experience
• Bachelor’s Degree in Marketing, Business, or relevant field
• Proficient in Microsoft Office 365 – Word, Excel, Power Point, Outlook, and Teams
• Experience with Adobe Photoshop, InDesign, and Illustrator
• Strong attention to detail and comfortable with multi-tasking in a deadline-driven environment
• Ability to quickly pivot strategy and tactics with changes to the marketplace
• Exceptional oral and written communication, presentation skills
• Demonstrated ability to effectively engage a variety of diverse people, both internally and externally
• Relationship builder that displays an awesome, “can-do” attitude and excellent customer services skills

Qualifications

• Bachelor’s Degree in Marketing, Business, or relevant field required
• Minimum of 3-5 years of marketing, implementation or project management experience

Skills

* Required skills