Manager, Digital Experience & Web Strategy

About This Role

The Manager, Digital Experience & Web Strategy oversees WMCHealth's consumer-facing website, intranet, and provider listings to ensure an engaging, accurate, and consistent digital presence. This role aims to support patient acquisition, engagement, and brand reputation by leading website updates, user experience improvements, and digital visibility initiatives.

Responsibilities

• Perform updates, new page development, and UX enhancements using content management systems to maintain accurate, engaging, and accessible digital content.
• Ensure style and brand consistency across digital platforms and with other Marketing mediums.
• Ensure provider and location information is up-to-date and maintain listings across self-scheduling directories and external platforms.
• Monitor online reviews and WMCHealth's responses to ensure timely and professional engagement that supports brand perception.
• Implement SEO best practices and leverage AI tools to improve search visibility and discoverability of health system services and providers.
• Partner with service line leaders, operations, and medical staff to gather requirements and implement changes aligned with organizational priorities.
• Collaborate with Marketing team colleagues to ensure digital initiatives are integrated across campaigns and marketing channels.
• Support the development and execution of broader digital strategies that enhance patient experience and service line growth.
• Track advancements in the healthcare and digital marketing space, proactively suggesting changes to improve digital platform performance.

Requirements

• 5 years of website management experience
• Experience with CMS platforms
• Search optimization experience
• Bachelor's degree in Marketing, Communications, Information Systems, or a related field

Qualifications

• Bachelor's degree in Marketing, Communications, Information Systems, or related field
• Minimum of 5 years of website management experience. Experience with CMS platforms and search optimization is required. Intranet and business listings management experience is preferred.

Nice to Have

• Intranet management experience
• Business listings management experience

Skills

* Required skills