Manager, CRM & Lifecycle Marketing

About This Role

Lead a team within the CRM & Lifecycle Marketing team at Disney Experiences, focusing on direct channel strategy, customer data selection for 1:1 marketing campaigns, and managing direct channel tactics. This role involves driving positive change, implementing channel strategies, and identifying automation and optimization opportunities to enhance efficiency. The Manager will also oversee day-to-day operations, including direct channel campaign execution, while building strong partnerships and managing escalations.

Responsibilities

• Lead a team of marketing campaign developers responsible for building and sustaining marketing campaigns end-to-end from data selection, audience segmentation to HTML development, data validation, proofing and campaign deployment using Agile methodology.
• Provide leadership and professional development for a team, including onboarding and training new hires, conducting coaching, and managing escalations.
• Influence and drive change both inside and outside of the team.
• Utilize strong decision-making skills with the ability to work autonomously with minimal supervision.
• Build and maintain strong partnerships throughout the Marketing Center of Excellence supporting multiple businesses within Disney Signature Experiences.
• Keep a pulse on emerging industry trends and capabilities, regulatory impacts that affect our space, and develop strategies that drive channel optimizations and recommendations.
• Drive user efficiencies, solve complex business/customer issues, invent creative solutions, and ensure data accuracy.
• Partner with technology teams to drive issues resolution and enhancements.
• Bring opportunities to streamline campaign development and improve processes.

Requirements

• 8+ years of direct experience with marketing campaign list selection processes and multiple channel (email, direct mail, push notification, SMS) campaign deployment
• 8+ years of direct experience with multiple programming languages (Snowflake SQL, JavaScript, HTML, CSS)
• Proven knowledge and understanding of complicated data environments, relational database methodology, structures and querying
• Experience engaging across organizational teams leveraging excellent interpersonal skills such as influence, negotiation, and problem-solving
• Leadership in the technical space that evolves how the team uses tools/resources and improves capabilities or efficiencies
• Experience with large organizations and navigating ambiguity while maintaining clear decision-making
• Proven ability to lead, inspire, and coach a team of direct reports at varying levels
• Proven experience in enterprise marketing automation tools such as Salesforce Marketing Cloud, Adobe Campaign Manager or other equivalent campaign management platforms

Qualifications

• Bachelor's degree or equivalent relevant experience
• 8+ years of direct experience with marketing campaign list selection processes and multiple channel (email, direct mail, push notification, SMS) campaign deployment; 8+ years of direct experience with multiple programming languages.

Nice to Have

• Marketing, hospitality/travel industry experience, or at a minimum customer-facing industries

Skills

* Required skills