Lead Generator Manager

About This Role

The Lead Generator Manager will lead Retail Marketing and event strategies to generate high-quality leads and create memorable brand experiences for K-Designers. This role involves developing local partnerships, managing events, and leading a team of retail marketers.

Responsibilities

• Engage potential customers and schedule in-home consultations
• Develop training programs for existing local staff and new hires
• Hire, train, and maintain a team of retail marketers across multiple locations
• Manage provided budgets to maximize ROI
• Determine and set monthly, quarterly, and annual goals
• Oversee execution of retail marketing strategies, including in-store marketing, events, and B2B partnerships
• Develop standards for localized marketing efforts, ensuring consistency in brand representation
• Recruit, train, and inspire a high-performing, geographically dispersed team
• Conduct performance reviews with the Lead Generation/marketing team
• Manage and meet monthly, quarterly, and annual goals; report on performance against KPIs

Requirements

• 3+ years experience in retail/field/event marketing or lead generation
• Proven leadership in building and scaling multi-location teams
• Willingness to travel regularly (60%)
• Open weekend availability

Qualifications

• Bachelor's degree or equivalent experience; marketing, communications, or business discipline preferred
• 3+ years of experience in retail/field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses. Proven leadership in building and scaling multi-location teams and programs; national/multi-brand experience preferred.

Nice to Have

• Bachelor's degree in marketing, communications, or business discipline
• Experience in the home improvement, franchise, or direct-to-consumer industries
• National/multi-brand experience

Benefits