Lead Generator Manager

About This Role

Lead and manage retail marketing and event strategy to generate high-quality leads for assigned locations. This role involves developing partnerships, managing budgets, and building a high-performing team to drive customer engagement and brand experiences.

Responsibilities

• Engage potential customers and schedule in-home consultations with Sales Representatives
• Develop training programs for existing local staff and new hires
• Hire, train, and maintain a team of retail marketers across multiple locations
• Manage provided budgets to maximize ROI
• Determine and set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager
• Manage and approve payroll entries and updates
• Contribute content to social media and company culture efforts
• Evaluate data and results to identify areas of improvement
• Conduct performance reviews with the Lead Generation/marketing team
• Support Corporate Marketing functions where necessary
• Create and lead a unified retail marketing vision across all brands and divisions
• Oversee execution of retail marketing strategies, including in-store marketing, retail events, and B2B partnerships
• Oversee execution of event and grassroots marketing strategies, including home shows, festivals, local sponsorships, B2B partnerships, and neighborhood outreach
• Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience
• Optimize lead generation processes to exceed issued and conversion rate targets
• Develop, manage and execute a workforce plan to deliver quality capacity and capabilities for retail marketing
• Recruit, train, and inspire a high-performing, geographically dispersed team of retail marketers
• Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines
• Manage and meet monthly, quarterly, and annual goals; report on performance against KPIs, including lead volume, ROI, conversion rates, and team development
• Own and manage retail marketing budgets with discipline and creativity, driving strong ROI and impactful customer experiences

Requirements

• 3+ years of experience in retail/field/event marketing, grassroots lead generation, or related roles
• Proven leadership in building and scaling multi-location teams and programs
• Bachelor's degree or equivalent experience; marketing, communications, or business discipline preferred
• Deep understanding of retail marketing dynamics
• Strong ability to set vision, organize systems, and lead through influence
• Excellent communication skills
• Willingness to travel regularly (60%) and have open weekend availability
• Reliable transportation

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, or business discipline
• 3+ years of experience in retail/field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses.

Nice to Have

• National/multi-brand experience
• Experience in the home improvement, franchise, or direct-to-consumer industries