HubSpot Operations Lead

About This Role

This role owns and administers HubSpot as the central CRM and marketing automation platform for Civitech. It acts as the primary point of contact for Marketing, Sales, and Client Success, ensuring HubSpot is effectively configured and governed to support go-to-market execution.

Responsibilities

• Own HubSpot as the system of record, supporting Marketing, Sales, and Client Success as the primary point of contact for CRM operations
• Manage and optimize HubSpot configuration, including properties, lifecycle stages, lead status, permissions, and integrations
• Build and maintain reports and dashboards that provide clear visibility into funnel performance, campaign impact, and revenue outcomes
• Ensure leads are accurately captured, routed, scored, and attributed, maintaining consistent data flow across marketing, sales, and CS
• Implement and maintain lead qualification, scoring, and attribution models based on agreed-upon GTM strategy
• Design, build, and manage workflows to support lead routing, lifecycle automation, and internal processes
• Execute and support email campaigns, nurture programs, and sales sequences across multiple audiences and brands
• Create and manage audience segmentation to deliver targeted messaging at the right stage of the customer journey
• Establish and enforce operational standards, including naming conventions, documentation, and governance for HubSpot assets
• Partner with Marketing, Sales, and CS leaders to translate operational needs into scalable systems and processes

Requirements

• 3+ years of experience in Marketing Operations, Revenue Operations, or CRM systems roles with hands-on ownership of HubSpot
• Expertise configuring and administering HubSpot, including properties, lifecycle stages, lead status, workflows, permissions, and integrations
• Experience managing lead capture, routing, scoring, attribution, and cross-team data flows between marketing, sales, and customer success
• Proficiency building dashboards and reports that surface funnel performance, campaign impact, and revenue outcomes
• Hands-on experience executing and supporting email campaigns, nurture programs, and sales sequences within HubSpot
• Ability to design and maintain complex workflows for lifecycle automation, internal processes, and operational efficiency
• Experience developing audience segmentation and targeting frameworks across multiple personas, products, or brands
• Analytical skills with the ability to interpret data, identify issues, and translate insights into operational improvements
• Highly process-oriented with experience establishing governance, documentation, and naming conventions for CRM and marketing automation systems
• Comfortable serving as the primary HubSpot point of contact for multiple teams, balancing competing priorities and requests

Qualifications

• 3+ years of experience in Marketing Operations, Revenue Operations, or CRM systems roles with hands-on ownership of HubSpot

Nice to Have

• Experience supporting multi-brand or multi-product organizations
• Familiarity with PLG or campaign-driven acquisition models
• Experience administering and optimizing Gainsight for customer health scoring, lifecycle tracking, and retention workflows, including alignment with HubSpot and GTM strategy

Skills

* Required skills

Benefits