Field Sales Manager

About This Role

This role drives brand awareness, distribution, and volume for Layup Hemp Drink within Minnesota and Wisconsin through in-market execution. It involves customer outreach, education, visual merchandising, and representing the brand at events.

Responsibilities

• Develop long-term partnerships with top accounts and scale brand portfolio
• Manage part-time brand ambassadors for consumer sampling and in-store tastings
• Educate customers on Cirona Labs' product lines and act as category consultant using data
• Pursue target accounts to convert non-buying outlets and increase sales velocity
• Provide visual merchandising and product placement within assigned accounts
• Conduct staff training sessions to drive education and brand awareness
• Gather store traffic insights, collect feedback, and report market intelligence
• Execute marketing requests ensuring on-brand representation and provide content for promotion
• Represent Cirona Labs' House Brands at customer-facing events
• Conduct ongoing research on cannabis events and trends
• Prepare reports and recaps of training sessions and events
• Collaborate with distribution partners to develop incentives and leverage data
• Update the CRM daily with customer interactions

Requirements

• 2+ years of experience in sales, and/or promotional role
• 2+ years of experience in public-facing events, customer service, or a consumer-facing role
• Strong time management skills
• Highly organized and detail-oriented
• Self-starter who thrives in a fast-paced environment with flexibility
• Knowledge or willingness to learn state-specific cannabis laws and regulatory compliance
• Excellent written and verbal communication skills
• An eye for aesthetics, styling, and brand presentation
• Must be at least 21 years of age
• Must have a valid driver's license
• Must have access to reliable transportation

Qualifications

• 2+ years of experience in sales and/or public-facing events/customer service role, 3+ years in legal cannabis or beverage industry preferred

Nice to Have

• 3+ years of experience in the legal cannabis industry/beverage industry