Email Marketing / Campaign Specialist
Posted 2 months ago Expired
This job has expired
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Upload Your ResumeAbout This Role
Drive successful email marketing programs for brands with a broad online presence, utilizing Salesforce Exact Target for campaigns and journeys. Analyze email marketing metrics and KPIs to optimize campaign performance.
Requirements
- 3-5 years of experience driving successful email marketing programs for brands with a broad online presence
- Experience with Digital Marketing platform Salesforce Exact Target (SFMC)
- Thorough understanding of email best practices (Targeting/Segmentation, Personalization, Triggered Automation, Orchestrated Journeys, Multivariate Testing & Optimization)
- Strong analytical skills on email marketing metrics & KPIs
- Ability to make recommendations/adjustments to Campaigns/Journeys based on insights
- Polished verbal, written communication and presentation skills
- Extremely proactive, highly organized, with ability to manage multiple tasks
- Ability to prioritize and focus, with strict attention to detail
- Maturity and professionalism
- Great team player
Qualifications
- BA/BS required
- At least 3-5 years of applicable work experience of driving successful email marketing programs
Nice to Have
- Passion for creativity
Skills
* Required skills
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