Digital Marketing Specialist
Posted 2 months ago Expired
This job has expired
Looking for a job like Digital Marketing Specialist in or near Bridgewater, NJ? Upload your resume and we'll notify you when similar positions become available.
Upload Your ResumeAbout This Role
Lead digital marketing efforts for a comprehensive orthopedic and outpatient care organization, focusing on AI-driven and traditional search optimization to drive patient volume and brand authority.
Responsibilities
- Implement cutting-edge strategies to optimize the digital footprint for AI-driven search results (Generative Engine Optimization)
- Translate marketing goals into actionable digital campaigns that drive patient volume and brand authority
- Manage the backend health of websites, implementing and managing specialized healthcare schema markup
- Perform updates and landing page optimizations within WordPress, understanding HTML, CSS, site speed, and mobile responsiveness
- Own the optimization of Google Business Profiles, local listings, Yelp, and healthcare-specific profiles (Healthgrades, etc.)
- Act as the strategic sounding board for paid media efforts, ensuring continuity and strategic alignment
- Lead and support ad-hoc marketing initiatives and high-priority projects focused on maximizing operational efficiency and driving revenue growth
Requirements
- 4+ years of marketing experience with a proven track record of strategy and execution
- Deep understanding of SEO, AI Optimization (AIO), Generative Engine Optimization (GEO), and expert-level knowledge of E-E-A-T signals
- Hands-on experience with SEMRush, Ahrefs, and Moz
- Proficiency in WordPress (backend management, plugin optimization)
- Familiarity with HTML/CSS and Schema implementation
- Experience with Google Ads and Meta Ads
Qualifications
- 4+ years of marketing experience with a proven track record of strategy and execution
Nice to Have
- Experience in Healthcare/Medical marketing
- Strong understanding of the patient journey
Skills
* Required skills
About Performance Ortho
Performance Ortho is a New Jersey-based, comprehensive orthopedic and outpatient care organization with four thriving clinic locations, an Ambulatory Surgery Center, and corporate headquarters in Bridgewater.