Digital Marketing Specialist

About This Role

This role acts as the primary liaison between automotive clients and Affinitiv Digital, ensuring client goals are met through strategic digital marketing initiatives. The strategist develops and executes comprehensive campaigns across various digital channels and maintains strong client relationships.

Responsibilities

• Supervise all aspects of Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management
• Build, nurture, and maintain positive relationships with clients through proactive communication and strategic consultations
• Oversee the implementation, optimization, and tracking of digital marketing campaigns from start to finish
• Gather industry data and research to inform strategy development and create unique measurement metrics that add value
• Manage campaign budgets within dashboards, monitor pacing, and ensure optimal spend allocation
• Prepare and present client-facing reports, insights, and account reviews on a regular basis
• Recommend website architecture, content enhancements, linking strategies, and other factors to improve SEM, SEO, Display, Remarketing, and True View campaign performance
• Develop cohesive strategies that integrate SEM, SMM, Display, True View, and SEO efforts
• Collaborate with the SEO team to align search engine optimization strategies with paid campaigns
• Create and execute creative assets such as True View video spots, display ads, and landing pages for clients

Requirements

• 2+ years of experience in digital media, marketing, or social media advertising
• Proficiency in Google Analytics and other digital analytics tools
• Experience supporting clients and managing digital campaigns
• Knowledge of Google Ads, Bing Ads, Facebook Ads, and related platforms
• Strong attention to detail and self-motivation
• Excellent organizational and project management skills
• Ability to work effectively under pressure and meet deadlines
• Proficiency with Microsoft Office Suite and Google Workspace (Drive, Docs, Sheets, etc.)
• Experience with creative asset development and campaign optimization
• Ability to take direction and handle multiple clients simultaneously
• Effective communication and interpersonal skills

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or related field (preferred)
• 2+ years of experience in digital media, marketing, or social media advertising

Nice to Have

• Experience in the automotive industry

Skills

* Required skills

Benefits

Certifications