Digital Marketing Specialist

About This Role

This role involves driving pipeline growth and customer acquisition through high-performing email and lifecycle marketing programs. The specialist will manage the day-to-day planning, execution, and optimization of email campaigns and automated nurture journeys.

Responsibilities

• Plan, build, and optimize email marketing programs, including newsletters, lead generation/nurture, product education, and lifecycle campaigns
• Translate campaign strategy into executable email calendars, audiences, workflows, and launch schedules
• Build and maintain marketing automation workflows, including segmentation, routing, and basic lead scoring
• Partner with internal stakeholders on campaign assets (email copy, landing pages, CTAs, supporting content) to ensure messaging is accurate, on-brand, and conversion-oriented
• Monitor and report on email performance (deliverability, open rate, CTR, conversion rate, pipeline influence), and identify opportunities to improve results

Requirements

• Bachelor's degree in marketing, communications, or related field
• 2-4 years of experience in email marketing or demand generation
• Proven ability to build and execute email campaigns end-to-end, including segmentation and basic automation
• Strong analytical skills and comfort working with campaign performance data
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns, deadlines, and stakeholders
• Familiarity with multi-channel campaign execution (email, SEM, paid digital, content‑driven campaigns)
• Hands‑on experience with email and marketing automation platforms

Qualifications

• Bachelor's degree in marketing, communications, or related field
• 2-4 years of experience in email marketing or demand generation

Nice to Have

• B2B SaaS experience

Benefits