Customer Strategist Lead - Organic Search

About This Role

This role will drive SEO strategies to enhance visibility for Progressive Commercial Insurance products across traditional search engines and emerging AI discovery platforms. It combines technical expertise, content strategy, and authority-building efforts to achieve scalable growth.

Responsibilities

• Drive SEO strategies to enhance visibility for Progressive Commercial Insurance products
• Collaborate with development, product management, and design teams to achieve scalable growth
• Address technical challenges and optimize performance
• Align SEO efforts with PR and branding to strengthen authority in the search landscape

Requirements

• Minimum of ten years of related professional work experience (e.g., definition and delivery of products through digital, voice, and agent channel experiences) OR Bachelor's degree or higher and a minimum of seven years of related professional work experience

Qualifications

• Bachelor's degree or higher
• A minimum of ten years of related professional work experience OR Bachelor's degree or higher and a minimum of seven years of related professional work experience

Nice to Have

• Proven success driving measurable organic growth for enterprise-level websites, with expertise navigating complex, highly regulated financial services industries
• Expertise across technical, content, and offsite SEO, including Core Web Vitals, structured data, entity/knowledge graph optimization, multimodal search (text, image, video), and authoritative link-earning strategies
• Deep fluency in SEO fundamentals with experience optimizing and testing for AI-driven and “search everywhere” strategies including social search, video and LLMs
• Advanced understanding of entity-first SEO, semantic search, and Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) frameworks
• Ability to build brand authority through digital public relations (PR) alignment and high-value mentions and links
• Exceptional cross-functional communication and analytical skills, including writing dev-ready tickets, shaping content briefs, building dashboards and forecasts, and delivering strategic insights that drive data driven decision-making

Skills

* Required skills

Benefits