Business Development/Marketing Manager

About This Role

The Marketing Business Development Manager promotes hospital services, expands market presence, and fosters relationships to increase patient volume and revenue for Mission Regional Medical Center. This role coordinates across departments to ensure aligned messaging and goals.

Responsibilities

• Develop and implement marketing and business development strategies that align with the hospital’s goals, focusing on service line growth and community outreach
• Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion
• Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition
• Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital’s visibility and reputation
• Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community
• Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results
• Manage all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth
• Partner with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and tracks growth metrics by program, service line, and physician

Requirements

• Bachelor’s Degree in Marketing, Business, Communications or related field
• 3+ years in business development, marketing, communications or PR
• Knowledge and experience in program planning, organization, implementation and operations, including strategic planning, marketing, communications, business development and market research
• Strong writing, social media, communication, and leadership skills
• Critical thinking skills
• Proactive and self-driven, able to work well independently and with others

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications or related field required
• At least 3 years in related field (business development and/or marketing, communications, PR) required. Minimum 2 years of experience in acute care setting strongly preferred.

Nice to Have

• Healthcare management experience
• 2+ years of experience in acute care setting
• Project/program management experience

Skills

* Required skills

Benefits