Business Development Manager – Electrical Design Software

About This Role

Lead the technical sales process for DTM electrical design software in North America, focusing on new business development and cultivating relationships with key accounts. Collaborate cross-functionally to accelerate growth and align the product roadmap with customer needs.

Responsibilities

• Lead the technical sales process of DTM electrical design software by developing and executing sales plans in North America
• Collaborate cross-functionally with product, engineering, implementation, and support teams to accelerate growth
• Identify and pursue new business in target sectors (e.g., panel shops, machine builders, system integrators, manufacturing)
• Cultivate and nurture relationships with OEMs, partners, and existing customers
• Qualify leads, manage pipelines, forecast sales, and report progress using CRM tools
• Lead product demos, workshops, pilot programs, industry events, and trade shows to generate leads and raise brand awareness
• Train and educate the company's sales teams to increase opportunities by improving their understanding of the DTM platform portfolio
• Elicit, identify, and document customer requirements, pain points, and constraints; map them to the DTM solution stack to provide configuration recommendations, ROI and TCO analyses, and business case justifications
• Support the hand-off to delivery/implementation teams, ensuring all technical information is clear and correct
• Drive deals from discovery through contract, including proposal preparation, negotiation, and compliance
• Collaborate with R&D and product teams to help align the product roadmap to customer requirements
• Prepare and present proposals, statements of work (SOWs), and end-to-end solution pricing
• Transform into a trusted advisor to customers by supporting customers' onboarding, training, and adoption to drive customer success and reduce churn

Requirements

• 3+ years of outside software sales, business development, solutions engineering, or pre-sales role
• Ability to communicate technical concepts and business value to engineering and executive audiences
• Experience producing return on investment, TCO, or business case analyses
• Willingness to travel (25–50% on average) within North America
• Experience in panel-building sectors, familiarity with CAD/electrical design software, workflow automation, and machine integration

Qualifications

• Bachelor’s degree in Engineering, Computer Science, Industrial Automation, or a related technical field (or equivalent software sales experience)
• 3+ years of outside software sales, business development, solutions engineering, or pre-sales role, ideally in electrical design software in the industrial automation/manufacturing domain

Nice to Have

• Electrical CAD design experience (e.g., AUTOCAD Electrical, Zuken E3 series, SOLIDWORKS Electrical, EPLAN, SEE Electrical)
• Ability to learn and understand Panel Shop Automation machines portfolio and collaborate in machine sales

Skills

* Required skills

Benefits