Associate Director, HCP Marketing TZIELD

About This Role

This role is responsible for developing and executing the HCP marketing strategy for Tzield, focusing on novel Type 1 Diabetes patient opportunities. The Associate Director will drive end-to-end execution of HCP-facing initiatives across non-personal and digital channels, leveraging insights to craft and evolve marketing campaigns.

Responsibilities

• Develop materials and initiatives to support the Tzield HCP marketing campaign and the launch of new indications (e.g., Early Stage 3, PETITE)
• Collaborate with other functions critical for launch success (e.g., Medical) to ensure strategic alignment
• Create and deliver branded assets, programs, and tactics that address business opportunities and resolve barriers around current and new indications
• Manage key agency partnerships and navigate Medical, Legal, and Regulatory review for all initiatives
• Identify key barriers around new indications through field and market research to inform ongoing refinement of HCP marketing strategies
• Coordinate with GTMC Omnichannel lead, ensuring strategic alignment and best-in-class execution of omnichannel campaigns for current and new indications
• Establish and track KPIs related to all indication launches
• Gather insights from cross-functional internal stakeholders to inform new indication marketing strategy and own articulation of this strategy with GTMC, Medical, Value & Access, Patient Support Services and other stakeholders
• Work in partnership with training department to co-create relevant trainings and upskilling sessions for field teams
• Serve as RC lead for HCP marketing
• Ensure all HCP marketing efforts comply with established corporate and industry compliance guidelines

Requirements

• Bachelor’s degree
• 5+ years of experience in marketing or sales
• Strong analytical and strategic thinking skills
• Strong understanding and experience in digital, omnichannel and NPP
• Demonstrated success with complex project management and execution
• Significant experience with marketing agency partnerships and budget management
• Proficiency with multichannel integrated marketing and campaign execution
• Ability to influence, mobilize, and manage complex internal stakeholders and processes
• Experience with MLR (Medical, Legal, Regulatory) review process
• Excellent verbal and written communication skills

Qualifications

• Bachelor’s degree required; MBA or other advanced degree preferred
• 5+ years of experience in marketing or sales, with preferred experience in product launches, diabetes, and/or the rare and specialty disease space

Nice to Have

• MBA or other advanced degree
• Experience in product launches, diabetes, and/or the rare and specialty disease space

Benefits